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Associations employ talk radio as avenue to public trust

Berry Each week, listeners across the nation tune into talk radio shows supported by associations to hear financial and real estate advice, giving the associations that produce them a direct line to millions of hearts and minds. The Credit Union National Association broadcasts “Home & Family Finance Radio,” which marked its 200th episode in April. The National Association of Realtors produces “Real Estate Today,” which the show’s creator said probably reaches some three million people. Neither show pushes the sponsoring organization’s policy agenda, according to their producers. But as educational programming, they have the effect of building confidence… Read More